Eugene Riverfront Festival

REVERE joined forces with AHM to bring a brand to life that pulsed with the spirit of Eugene and the soul of the event. After months of dive-deep focus groups, honest equity conversations, and endless creative tweaks, the Riverfront Festival’s identity emerged. Bold colors, playful energy, and messaging that was pure Eugene lit up the scene. With the city as our canvas, one thing was clear — this was The Place To Be.

REVERE successfully secured high-level sponsorships for the Riverfront Festival by showcasing its vibrant, community-driven brand and the unique opportunity it provided for sponsors to connect with a global audience in the heart of Eugene. By highlighting the festival's alignment with local culture, international appeal, and prime location during the World Athletics Championships, we attracted top-tier partners eager to be part of the city's most exciting activation.

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Eugene Riverfront Festival accomplished the lofty goal of becoming the 21st event in the world to earn the Evergreen Certification by the Council for Responsible Sport.

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• 7.6 U.S. Tons of waste diverted with recycling, composting, & donation
• 6 MTCO2e offset through EWEB’s Klawock Heenya Forest Carbon Project
• PFAs-free serviceware used to support composting strategy
• Almost all event operations powered by EWEB’s high carbon-free grid power
• City Equity Panel advised all event operations
• 58,500 single-use bottles avoided with water refill station
• 10,000 single-use items prevented with reusable serviceware
• Youth engagement at upcycled eco-village by Adventure! Children’s Museum
• 20 water balance credits restored to Middle Deschutes River
• Land acknowledgement of the Kalapuya and Over the Bridge communities
• 750 plastic bottles replaced with infinitely recyclable aluminum

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